How product placement can look like with athletes
18 August 2016 / editorial
As a best practice example for product placement we often name our Influencer Tina Weirather. Besides the big and often expensive advertising/sponsoring deals through traditional media, brands have now the opportunity to reach and engage their customer base in a more effective and often cheaper way. Brands get deep insights into the performance of their social media campaign and gain more data such as follower growth, engagement rate, sentiment analysis, topic analysis, etc. through quantitative and qualitative analytics. This makes it easier for athletes to promote small brands they can identify with and also easier for brands to spread the message about their products.